Most new software gets used once and then abandoned forever. How will you ensure yours has a loyal following of paying customers?
Attract and retain more paying customers with smart User Experience Design.
✓ disappearing after one or two tries with your platform?
✓ getting lost or stuck half way through an important task?
✓ unable to find or understand your platform’s best features?
✓ unwilling to enter personal information, or fully engage?
I help software businesses craft profitable products through strategic design – beyond the interface.
An interface that comes across as clean and intuitive isn’t just the product of a great artist or someone with an “eye for design,” it’s the product of a careful analysis of your customers and how they interact with your software. What we consider clean or intuitive software is really a combination of usefulness, usability, and visual clarity. My speciality, as a UX Designer, is to walk you through a proven process to nail all three, leaving you with profitable software in which every moment aligns with the needs and desires of real paying customers.
Stop chasing your tail and hemorrhaging money. I can help you identify and focus on what’s important.
PAST AND CURRENT CLIENTS
How it works
Hiring a designer can be scary. And scary expensive. Maybe you’ve been burned in the past by designers that disappear, or don’t deliver as expected. Maybe you’ve seen how quickly a budget for a freelance design consultant can balloon out of control. And forget about hiring an in-house designer – that’ll cost you upwards of $80,000 a year in salary alone, times three to account for management, training, equipment, insurance, and more bank-draining employment responsibilities.
Good news! You don’t have to sell your soul for consistent, reliable design help.
I’m here to be your partner in improving your software. My fixed monthly rates are designed for small to medium sized business with an established software product. Any UX Designer worth her Macbook Pro will tell you that incremental change over time is the most effective way to improve software, and that hasty “overhauls” do more harm than good. The monthly structure also gives us the chance to course-correct every 30 days, rather than setting a rigid 6-month project plan and floundering when big changes inevitably happen. (“Pivoting” is a cliche in the startup community for a reason.)
The Nitty Gritty
We meet at the beginning of each month to agree on focused goals and specific deliverables for the month, and then meet weekly to present and review. Our benchmark for setting monthly goals is to stay within about 30 hours per month of focused design work. You’ll never be charged extra if it takes longer. Communication is super important, and I’m available for quick phone calls or email exchanges between meetings, without counting toward your monthly allotment of focused design time. The deliverables for a month will vary widely client-to-client, month-to-month. Startups come to me at vastly different places in their process, so I work hard to not stuff everyone into a one-size-fits-all design process. We’ll start from wherever you are.
This is the least risky decision you’ll make in your entire startup career.
My process and my designs are thorough, meticulous, and highly effective. I only work with software founders who are serious about shipping top quality software. That means you’re committed to investing time, in addition to money, in partnering with me. As long as you are committed to this process, I will be here to support you with my undivided attention. I guarantee that you will be thrilled with the results. If, after a month of working together, you’re dissatisfied with my work, you can cancel your contract – no extra fees.
You should consider this service if…
✓ You’re a small to medium sized software business with an established product. If you’re an early stage startup, or in the process of building a new product from scratch, I take on a limited number of premium clients per year. Contact me to ask about availability.
✓ You have consistent revenue but you need to kick it up a few notches
✓ You’re tired of band-aid design solutions and are ready to strategically improve your software from the inside out
✓ You have a solid development team that will be on hand throughout the process
This service is NOT for you if …
✓ Your software business isn’t funded, or you’re running a startup out of your own pocket. Check back for soon-to-be-released free resources to help you improve your user experience.
✓ You’re running a startup on the side. Working with me is a partnership, which means my clients put in equal, if not more hours than me in order to get the maximum benefit of my services. I’ve found that, unless your software business is part of your full time job, you’re not going to have enough time to stay on top of the process.
✓ You have an immediate deadline to meet. We can get started on your project’s discovery phase pretty quickly, but typically I’m booked out at least two months to get into the real meat of a project.
✓ You have a two-month timeline to complete a redesign. I specialize in uncovering and addressing the root pain points of your customers through direct research and thoroughly thinking through every user touchpoint. This process takes at least 4-6 months, depending on the complexity of your software. If you’re looking for a quick and dirty job to make your interface “prettier,” then we’re not a good fit.
Hi! I’m Laura,
a UX Design and Research consultant in Boulder, Colorado, dedicated to putting humanity back into technology. My #1 job is to make sure that when someone uses your platform they become customers for life. I’m a founding member of the Boulder Design Collective, a group of [totally boss] independent designers helping socially conscious businesses maximize their impact through research, technology, branding, and communications. You may see their faces around, helping to facilitate brainstorming sessions, user testing, or just providing an extra set of designer-eyes on a prototype. Often my clients will also ask for help with branding and logo design, and I love connecting them with a brand design specialist from the collective.